Rental Equipment Register

One of my “bucket list” items is to visit every one of the 50 states and to really get a feel for the culture and the people that live in each state. I had the privilege recently to visit a state that was new to me, but definitely not new to the people who work for Bobcat. The company invited me to travel to Bismarck, N.D., for a media event filled with product introductions as well as some of the local flare. The new Bobcat products, which include the M-Series loaders and excavators and the E60 and E80 excavators, and will be featured in the July issue of RER, did not disappoint, and neither did the state of North Dakota. more

I’ve been vocal about the importance of the sales staff of rental companies continuing to market the services of your company and getting in front of customers as much as ever during this downturn, if not more. In my opinion, the worst thing a company can do is get into a “nobody’s doing business so why should I waste my time and money marketing” type of mentality. All studies have shown that’s the worst thing a company can do in any kind of business. Now more than ever is the time to be beating the pavement, getting out in front of customers and making sure that your customer knows that you are out there, vital and confident and going forward. more